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San Antonio Spurs Matt Bonner is first NBA player to land sneaker deal via Twitter - ESPN The Magazine
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Leaders of the New School: Dejounte Murray and Darius Bazley headline New Balance's next generation with release of TWO WXY sneaker | Sporting News Australia
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College football team apparel deals: Remember Aeropostale, Starter, Reebok, New Balance? - SBNation.com
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New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
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